About Us


La Masters About Us

La Masters of Fine Jewelry is an independently owned and operated fine jewelry store serving Temecula, Murrieta, and surrounding Temecula Valley communities since 1988. Whether searching for gold jewelry, diamond rings, or the perfect engagement ring for your marriage proposal, La Masters Jewelry store provides fine jewelry at the lowest possible price. We strive to provide the best customer service and maintain your satisfaction by offering on-site jewelry manufacturing, repair and custom jewelry design.

The state-of-the-art jewelry repair department has two full-time jewelers with 40 years combined experience, a certified gemologist on staff. By providing extraordinary customer service, outstanding quality and value, and demonstrating ethical business practices, La Masters has maintained satisfied customers for three generations.

La Masters of Fine Jewelry opened October 1988 in a small storefront at the Tower Plaza in Temecula. Founded by Mike and LeAnn Azevedo, a few family members and friends, their mission was to provide the highest quality of fine jewelry possible at the lowest possible price to the residents of Temecula and Murrieta Valleys. They did this by direct manufacturing their product line while eliminating the middle man and his mark up.

Through the years La Masters of Fine Jewelry has continued to grow and expand their jewelry lines, providing designer gold jewelry, diamond jewelry, engagement rings and custom-designed jewelry. Grateful for the tremendous support of the community, La Masters of Fine Jewelry believes in giving back and has sponsored numerous of charities, events and fund raisers. This has earned La Masters of fine Jewelry three Business of the Year awards and numerous nominations.

Charities La Masters of Fine Jewelry supports or has supported are: Komen for the Cure – Inland Empire Affiliate, Charity for Charity, Jacob's House, Couture Girl's Closet, Boys & Girls Club, Boy Scouts of America, The Temecula Valley Balloon & Wine Festival, YMCA, Temecula Valley Chamber of Commerce, Hospice of the Valleys, Temecula CRC Foundation, S.A.F.E., & many others.

In 1999 La Masters of Fine Jewelry took the next big step, building the La Masters Plaza on Ynez Road. The new plaza and jewelry store provided easy parking access for their customers, as well as expanded fine jewelry and designer jewelry inventory.

Mom and Dad (Mike and LeAnn) are retired now, enjoying their grand children (soon to be 4th generation jewelers) and traveling, while Stan Azevedo and Leah Azevedo Finn have purchased La Masters to maintain the La Masters' standards for quality, superior customer service and prices that are often lower than wholesale jewelry. They are joined by an experienced and tenured staff of jewelry professionals, gemologists and jewelers, all dedicated to ensuring that your La Masters' experience is superior. Our family is your family jeweler.

La Masters Fine Jewelry is proud to service Riverside county and its surrounding areas

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